In perhaps the biggest marketing coup since DeBeers convinced consumers that diamonds are the must-have gemstone for lovebirds, beverage companies have transformed water from a free, simple thirst-qu [ ... ]

'The United States does not keep active records of how many people get sick from our water supply every year," the former senior attorney for the Natural Resources Defense Council, Erik Olson, says in [ ... ]

Over the past two decades, people have increasingly been shifting to bottled water because they consider it safe; find it refreshing, calorie-free, convenient to carry around, tastier than some tap w [ ... ]

The market for bottled water may be drying up. Despite massive discounting, brands like Aquafina and Poland Spring are experiencing a sales drought unlike any the category has ever seen. Read More>>